Some articles make it seem like there is a Holy Grail of digital strategy, one so perfect that it can be applied to any business in any location. And that’s just not true.
But if you don’t have a plan, you aren’t going to see results. That’s the plain and simple of it. The internet’s unpredictable. It’s changing every day, and as an individual, you can’t stop the change. But you can leave a mark, and the best way to do that is with a plan, a strategy to keep you working towards your goals.
Creating your digital strategy may cause discomfort or even slow you down at first. If you’re a legacy business that has run by means of an outstanding reputation, you’re lucky. But it won’t last. Every industry is shifting towards technology, and if you want to be a leader in your field, it’s best to make the switch sooner rather than later.
Maybe you’re an entrepreneur, and you know your way around digital marketing, and utilize Google Analytics, and all the rest, just by winging it. But the same goes for you as for the legacy businesses — it’s just a matter of time before you will need to adapt.
So how can a digital strategy help you and how do you get started on yours? For one, it’s a step-by-step guide leading you to your goals. By maintaining this level of organization, you will be more profitable and effective in the long run. By consistently following this structure, you are 100% more likely to grow more sustainable as a business.
Not all plans are created equal, but you have to start somewhere. So start with the basics. What digital assets are your competitors using? Once you identify what tools you will be using, whether it be social media, an updated website, or email marketing, you can address the how.
How will you improve on your competitors’ model? How will you maintain a consistent effort? The devil is in the details, so this is where you want to be as accurate as possible. It may take several stages of brainstorming and revising to fine-tune your unique digital approach.
It’s impossible to foresee what the internet is going to throw at you. You may get started with your best foot forward, but you will run into some obstacles. If your strategy is flexible, you will be able to recover more gracefully than if you did not have one.
You want to play with expectations and trying new things. Give your audience or your customers what they have come to expect from you, and then they won’t mind if they also get something they didn’t know to look for. A foolproof plan will allow you to remain consistent and will account for trial periods where you improve on the existing strategy.
When you start seeing results, it’s a good time to take pause and reevaluate your plan. Did those results occur due to your plan or haphazardly? How can you replicate those results? Multiply them? You can retrace your steps by keeping records of your plan and watching the data.
Data is an important part of any digital strategy. Without it, there’s a lot of guesswork. If you aren’t comfortable keeping your own records, MBDM Group is ready to help. We can work as an external partner and ensure that you always connect the dots and know exactly how your efforts correlate with your success and even your failures.
There is no substitute for a digital strategy. To secure your business and your legacy, you must take steps to become a fully competent digital brand. Without the digital connect and without the structure to accompany it, you are running on fumes that are sure to run out.
If you need help with any steps of your digital strategy, don’t hesitate to reach out to MBDM Group. Worst case scenario, you leave a consultation stuffed with information you don’t know how to use. Best case scenario, you leave with newfound vision and tactics to achieve your goals. What have you got to lose?