Let’s face it, video is taking the internet by storm. We all like a good video, one that’s entertaining, light hearted and uplifting.
But had you ever thought of video as a tool for your business? When done properly, video is the best tool for getting your name out there. It shows who you really are, as it’s harder to fake something in live action.
For those who haven’t already included video in their marketing campaigns, here are three factors that make video a tool that can grow your social media following and raise online brand awareness.
With video, you have the advantage of sensory overload. Music, audio, visuals, text — everything to captivate audiences and hold their attention. With this tool, you can interface with anyone on social media, presenting the whole, unedited version of yourself and your company.
Comprehension is also a vital part of gaining a social following. Users can clearly understand your purpose, what you’re offering and how it works will highly contribute to your business’s success. If they don’t know what it is, why are they going to engage with it?
With a well-made video, your audiences will have more than a vague idea as to what it is you do — they will know where you got started, your company history and how you are different from the competition. This level of comprehension will boost your following and lead to a base of loyal customers.
With a clear understanding of who you are and what you do, online users are far more likely to take stock in your business. They will want to show their support, knowing exactly what they are getting themselves into.
The best result you could have on an audience is to have them leave your site or page feeling more confident and more capable of succeeding. A video has the potential to make people believe — in themselves and in you. That’s what is going to make the difference with your business growth, and that’s what’s going to get you the social following you want. You have to provide value to your followers from the get-go, and video is the best way to do so.
If you’re not sure how to get started on your video campaign for social media, you’re in good company. Plenty of successful companies start out in the same exact place.
At MBDM Group, we are dedicated to helping you achieve your goals, no matter how big or small. Call us to find out how to add video to you digital marketing strategy today.